Our Story

Sneaky Keke the label is about hand crafting high quality, interesting & versatile accessories & garments. We want them to help set you apart in a crowd, while also being comfortable and unique. Versatility has always been a primary focus for Sneaky Keke when we are designing. Whether that means your Strap can go from handbag, to your babies bag or onto your phone, we want you to get the most out of your items while looking & feeling amazing. 

Our Owner, Seamstress & Designer Gemma Della Bosca, when asked why she started Sneaky Keke the Label she will almost never lie & tell you it was to get her family to stop bugging her to start her own label. Secondly, It's because she love's creating nearly as much as they all know she does, so of course they were right & Sneaky Keke the label came into existence in 2022 in Newcastle. 

Now purely driven by passion & love everything is handmade by Gemma, a qualified Patternmaker & Designer in her little studio in Newcastle. When she isn't sewing, you can normally find her at the markets with her stall, camping, hanging out with her doggo & partner or swimming in the ocean. 

We attend lots of local markets in and around Newcastle so if you would like to come and see us and meet the maker please follow our Instagram to keep up to date with current markets.